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Advantages of Brand Activation Marketing Brand activation marketing gives clients an experience of the brand which leads them to take action. It is a new development in the marketing industry and has a number of advantages as may be discussed here. Brand activation will rejuvenate your brand When you let customers to experience your brand firsthand, they are likely to feel a greater drive to love and associate with the brand. This thus gives the brand some renewed strength to penetrate the market even further.
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Strengthens ties with customers
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Brings the consumers nearer the product and strengthens the relations with the customers. This is quite true especially with small companies as they rely on long-term clients. It is advisable therefore to arrange for a new activation event in order to draw the clients closer and to fortify ties with the clients. This will greatly improve your company-client relations. Makes a brand prominent An activated brand becomes prominent in the market. This is because more consumers will be participated in talking about their experience with your merchandise. Enhances involvement with the market A brand activation event will make sure that your brand is heard as it will involve the consumers. The clients will be able to experience the product. This brings whole lot of difference when compared to the traditional marketing methods. Brand activation will give your product a competitive edge over comparable goods in the industry. Brand activation causes a ripple effect Once you have started your brand activation campaign and employed your marketing efforts, it will cause ripple effect making brand activation a more effective marketing strategy than any other. The effectiveness of your advertising effort is multiplied by new activation. Brand activation increases repurchases by clients When the customers experience the brand, they develop a higher level of confidence and are far more likely to repurchase the product over and over. This means that they’ll grow more loyal customers to the brand. Increases chances of getting customer feedback When you carry out brand activation events, the consumers will feel a part of this brand and will freely give opinions on the way the item could be improved. This is possible since they interact with the product through the newest activation event and thus may share their thoughts and ideas while in the events. This is consequently better than conventional methods like through the media whereby there is minimum or no interaction with this item. Improves the ranking of the brand With interaction with the new, there is an overall growth In the brand position. The market share gains, brand loyalty raises and thus the brand ranks higher. It is therefore safe to say that brand manipulation Advertising is a powerful marketing strategy.